In the beginning, some of our clients had this question in mind: what are the benefits of issuing personalised lanyards?
Our answer to them: quite a few.
Plain or personalised lanyards offer multiple benefits for your organisation and for the individual wearing them. In this article, we outline some benefits of using lanyards in any workplace.
What are the benefits of personalised lanyards?
1. Security
Many companies use personalised lanyards to attach a photo ID or a security access badge that allows access to different parts of the building. The person wearing one can be identified quickly, which reduces the risk of a security breach.
2. Brand visibility
Every business needs to use every method available to stand out in front of its clients. If someone from your organisation meets a potential client, or spends most of their working hours out on the road, personalised lanyards with your text and logo will increase your brand awareness significantly.
3. Trust
There’s a good saying in the sales world: customers don’t buy the product, they buy the person who sold it to them. Some of the UK’s biggest corporations are an example of this — they have updated their policies so that their field staff now wear photo ID on lanyards.
4. Positioning
Lanyards sit at eye level, which makes them extremely difficult to miss. For example, if your staff use public transport to reach the office, their lanyards keep your brand in view and increase awareness of it.
5. Cost-effective
The investment required to personalise lanyards for your company is low compared with other promotional products on the market. Buy printed lanyards in bulk and these promotional giveaways become a very cost-effective part of your marketing campaign, while giving your brand a more professional look.
