Benefits of using branded lanyards in 2023

Benefits of using branded lanyards in 2023

In the world of corporate events, conferences, and trade shows, branded lanyards in 2023 have become a popular choice for organizations looking to promote their brand and create a cohesive look for their team. These versatile accessories serve multiple purposes, from holding badges and ID cards to displaying sponsor logos and event information. In this article, we will explore the benefits of branded lanyards and why they are a smart investment for companies of all sizes.

What are branded lanyards?

Branded lanyards are typically made of a durable material such as polyester or nylon, with a clip or hook at the end for attaching badges, keys, or other items. They can be customized with a company's logo or message, and come in a variety of colors and styles to suit any branding needs. Some lanyards also feature safety breakaways, which detach from the neck if pulled too hard to prevent choking or injury.

Why use branded lanyards?

There are several reasons why branded lanyards have become a popular choice for corporate events and trade shows:

1. Visibility: Lanyards are worn around the neck, making them highly visible to others. This can help to increase brand recognition and promote your company's message.
2. Branding: By customizing your lanyards with your company logo, you create a consistent brand image that can help to reinforce your message and increase brand awareness.
3. Functionality: Lanyards serve a practical purpose by holding badges or ID cards, making them a useful item for attendees to keep on hand.
4. Cost-effective: Compared to other promotional items such as t-shirts or tote bags, lanyards are a relatively inexpensive way to promote your brand.
5. Customizable: With a wide range of colors and styles available, lanyards can be customized to match your company's branding and messaging.

How to design your branded lanyards

Designing your branded lanyards can be a fun and creative process, but there are a few things to keep in mind to ensure that your lanyards effectively communicate your message:

1. Choose the right colors: The colors you choose for your lanyards should match your company's branding and messaging. If you have a specific color palette, use those colors to create a cohesive look.
2. Include your logo: Your company logo should be prominently displayed on the lanyard so that it is easily visible to others.
3. Keep it simple: Don't overload your lanyard with too much information. Include only the most important details such as your company name, logo, and website.
4. Consider safety: If your lanyards will be worn by children or in potentially hazardous environments, consider including a safety breakaway feature to prevent injury.
5. Get feedback: Before finalizing your design, get feedback from others in your organization to ensure that your lanyards effectively communicate your message.

Where to use branded lanyards

Branded lanyards can be used in a variety of settings, including:

1. Conferences and trade shows: Lanyards are a popular choice for events where attendees need to display their badges or ID cards.
2. Corporate events: Branded lanyards can help to create a cohesive look for your team at corporate events such as company retreats or team-building activities.
3. Schools and universities: Lanyards can be used to hold student ID cards or to promote school spirit at sporting events.
4. Hospitals and healthcare settings: Lanyards can be used to hold employee ID badges or to promote health and safety messaging.
5. Retail and hospitality settings: Lanyards can be used to hold employee badges or to promote special offers or promotions.

Tips for using branded lanyards effectively

To get the most out of your branded lanyards, consider these