Conferences, trade shows and corporate events are crowded, noisy and short. You have a few seconds to be noticed and a few days afterwards to be remembered. Branded lanyards help with both. This article looks at the specific benefits of branded lanyards at business events and how to get the most value from them.
Every attendee becomes a moving advert
If you supply the lanyards for an event, every delegate wears your logo for the whole day. They walk the exhibition hall, sit in talks and queue for coffee with your brand on their chest. Few sponsorship packages give that much visibility for the money, which is why lanyard sponsorship is one of the most sought-after slots at many conferences.
If you are exhibiting rather than sponsoring, branded lanyards for your own team make your stand staff instantly recognisable, so visitors know who to talk to.
They make your team look organised
Matching branded lanyards are a small detail that signals a professional, well-run company. Mixed plain straps, or staff with no visible ID, look improvised. When your team is identifiable at a glance, visitors find the right person faster and feel more confident approaching your stand.
They help people remember names
Networking at events relies on names. A lanyard holds a name badge at chest height where it can be read without awkward squinting. Printing both sides, as standard on our dye sublimation lanyards, means your logo is visible even when the strap twists. Pair it with a clear card holder sized for your badges.
Security and access control
At larger events, lanyard colours can show who has access to which areas. Use different colours or printed wording for delegates, speakers, exhibitors, press, crew and VIPs. Our exhibitor, VIP and crew pre-printed lanyards are ready-made options, or we can print your own wording on any style.
Excellent value per impression
A printed lanyard costs very little per unit, and the price per lanyard falls as the quantity grows, with price breaks at 250, 500, 750, 1,000, 2,000 and 3,000+ pieces. Because each lanyard is worn all day, and often kept and reused afterwards, the cost of each impression is far lower than most printed marketing.
They outlive the event
A good-quality lanyard doesn’t get thrown away at the exit. Attendees reuse them for work passes, keys and gym cards, so your brand keeps appearing long after the event. To encourage that, keep the design timeless: your logo and website rather than the event name and date.
How to get the most from branded event lanyards
- Order early. Allow time for the proof, production and delivery, plus a buffer. Last-minute orders limit your choice of style.
- Order spares. Late registrations, walk-ins and broken badges happen. A few extra lanyards save stress on the day.
- Choose the right clip. A metal trigger clip suits most badges. Use safety breakaways for large public events.
- Match the accessories. Printed badge reels and wristbands make good companion giveaways.
Ready to brand your next event?
Send us your logo, the event date and the quantity you need. We’ll reply with a quote within 30 minutes during working hours, send a free digital proof and deliver free to any UK address.
Get a free quote or see our event lanyards.
